An engagement content establishment is integral for each business website. A great blog can attract traffic to the website, build a network of the audience, and impress clients. The most important and yet challenging part is to create content that converts visitors to customers. To create a comprehensive guide, we have gathered 10 proven strategies that can help boost your blog readership and traffic.

Also, remember that we at Lyla are just a few clicks away. Our experts will help you implement best practices that improve your content based on your business goals and needs.

10 Simple ways to convert visitors into customers

Before you start to write your blog, there are a few basic steps that you can take to increase the number of your site visitors. Along the way, we introduce the best available tools that help you set up your blog effectively.

1- Utilize push notifications

As a first step, it is always good to set up notifications for your site so that you engage with your visitors even after they leave. Though social media and email are also good ways of communication, push notifications are harder to miss.

2- Take an audience-first approach to your content

A little research about your target audience and their needs goes a long way in creating content that attracts traffic.

If you want to build an audience framework, you should be able to answer most of these questions:

• Who is most likely to read your blog? Who is your target audience?
• Why are they visiting your site? Are they experts at this subject matter?
• What problems are addressed in your blog? How does your content help your visitor solve their problems?

If it is suitable, for instance, e-Commerce, you can ask about the age, occupation, and education level of your site visitors to expand on your audience profile.

3- Be organized with your content

When you start your blog, you will come up with tons of good ideas. It can be overwhelming sometimes. However, having a successful blog depends on careful planning and organization.

by creating a calendar, you can manage your workflow more efficiently while keeping an eye on the broad picture. You can start slowly earlier and then pick up the pace.

Take notes, keep ideas, and sketch outlines. Organize your notes with colors or tags. When it comes to writing and publishing, stay on your planned schedule.

4- Track the traffic

Data about your site visitors and what they do when on your website help plan your next move. Using such data, you can evaluate your content strategy.

There are tools readily available to you to create traffic reports, user activities, and interactions. You can use Google Analytics to effectively identify those strategies that work and those that don’t.

Tips to boost your content’s traffic

Now that you have established the groundwork, it is time to dive into tips that will boost your blog’s traffic.

Harness the power of keywords

Start developing your content strategy with keyword research. Content creators and SEO experts use keyword research to find specific words used on search engines. Search engine optimization (SEO) helps you get targeted traffic from Google.

Keywords are the key

The first step to performing SEO correctly is keyword research. The goal of keyword research is to find words and sentences that users type in Google to look for specific content. So, if you want to be more precise, avoid the ‘best-guess’ strategy.

There are many benefits to a proper keyword search. First, you will learn the actual words and phrases that people use online to search for content. Then, you can identify important words to help you build pillar articles for your blog. Finally, you may find exceptional ideas that differentiate your content from your competitors.

There are search tools that you can utilize to make the process easier. SEMrush is one popular tool for content strategy. Here, you can start with a keyword to find tons of new keyword ideas.

You can always follow this step-by-step guide to successfully implement keyword searches for your WordPress blog.

After finding enough keywords for each blog post, you need to use them properly in your content. Some suggest including keywords on each blog at least twice. Keywords should also appear on the title of the post as well as key features like photos in the text. The pitfall, however, is to saturate the content with keywords.

Depending on the content, you can use long-tail keywords to become more competitive online. Search phrases that consist of 3 words and more are obviously more specific and thus rank you higher on Google.

One way to find long-tail keywords is to start a phrase on the Google search bar and pay attention to Google’s autocomplete suggestions. What appears on your screen is most likely the most searched phrase online. Don’t overlook those unique long phrases. They are the key to your content distinction in search algorithms.

Learn and use SEO in your website

It is highly effective if you make your blog search engine friendly. You don’t need to be an expert to implement SEO techniques on your site. Free online guides and tutorials are available for beginners.

Many software tools have free basic features that you can use to incorporate SEO into your blog yourself. One popular tool is all in SEO plugins for WordPress.

Remember that learning online marketing and SEO is a continuous process. You can see <<link to another blog post on digital marketing>> and << link to another blog post on SEO>> to get the basics of digital marketing and SEO.

To evaluate how your content is performing, it is essential to track the site ranking by each keyword you used. Google Search Console is a free yet powerful tool you can use to get more insights about your blog and compare it to your competitors.

Readable content is the secret to drawing more traffic

The digital world is a fast-paced ever-changing environment. To keep the flow of visitors to your site, you need to provide them with comprehensive articles that address their needs efficiently and effectively.

Remember that readers love content that is easy to read and understand. That includes both the visual and the substance of your blog post. There are a few easy steps that would make your blog more enticing.

For instance, use lots of subheaders, numbered lists, and bullet points. Be mindful of the spacing between the lines. Use shorter sentences with a friendly tone. Check the grammar and make sentences easier to comprehend. Use as many relevant visual elements like pictures, videos, infographics, etc.

Write content that drives more traffic

Users look for detailed, helpful, and comprehensive content. Search engines reward good quality content by ranking them higher.

To create a successful blog cover ‘flagship content’ in as many pillar articles as possible. You want to make your blog a go-to resource in your industry. Don’t be afraid that your pillar article is much longer than other posts. That is a good sign that you are covering as many keywords as possible.

One way to draw traffic to your blog is to include content that is relevant all the time. general comprehensive guides and step-by-step to-do posts are better than those crafted to address a specific occasion.

Make sure you update your blog more often. Search engines prioritize sites that provide fresh content more frequently.

And finally, if you have a niche, stick to it. Be specific in your message tailored to your target audience.

Great headlines turn heads and make them click

The first eye-catching piece of your blog is the headline. The best headlines provoke emotions, create value for users, and definitely include keywords.

You can imagine how boring headlines could make users scroll away while attractive titles direct site visitors to read more of your article.

Writing better titles for your post takes time and practice. One recommendation is to look at headlines that are viral and learn from them.

Expertly written headlines have some elements in common. They include words that trigger emotions. They call to action and directly inform users what they will get if they click on the article.

If you come up with an idea, be brave and test it. You can even try to post your content with different headlines to find the one that attracts the most visitors.

Remember that if you want to entice more readers, your title should provide promises and solutions to potential readers.

Make your content more attractive

Now it is time to add to the attractiveness of your blog post. Visual elements such as colors and objects evoke an emotional response in our brains. We engage with information more when presented in the form of infographics. Of course, incorporating each of these elements should support the purpose of the content.

Images draw attention to the text around them as well. while using images for your website, be mindful of any copyrights. If you can, use your own photographs and designs. Otherwise, look for royalty-free image stocks or free tools that help you create the visuals for your content.

Using keywords on image tags not also attracts users but helps improve the SEO of your content and increase readership.

You can complement your blog post by including a short video. Adding video to your content can take different forms. You can add slideshows or use screencasts. You can produce recorded interviews or become a vlogger yourself.

One way to use videos in your content is to upload the video to YouTube before embedding it on your post. This way you benefit from the search power of YouTube as well.

5- boost interactions to promote your content

Allow your users to leave a trace on your website. Provide a section for comments. Post testimonials and reviews. If someone leaves a comment on your post, make sure to respond with even a short thank you message.

User participation will generate more traffic to your website. The more users spend time on your site, the more likely they return, make a purchase, or spread the word about their experience.

Invite guest bloggers to write for your blog. They will most likely share their piece on their social media network and as a result, your blog gets higher visibility.

You can also offer to participate in sites with substantial audiences in your industry. There are always readers who will engage with your content more if they see you on other sites as well.

Establish a good relationship with influential loggers in the industry. If you cite their work on your site, let them know through a tweet. Leave respectful comments on their content. Interview and feature major bloggers on your site. All these activities will help to create a positive image of your work and attract more returning users to your site.

Building a good rapport with others opens new opportunities for creating outbound links and receiving backlinks. Learn more about how linking is important for your blog’s SEO in the following section.

6- linking is always important for your content

You have started to create great content. In each blog post, you may bring up an issue addressed in one of your existing articles.

Internal links

The best way to optimize the impact of the content you have created is to create internal links. Internal links are a critical part of SEO. By internal links, you signal to Google how different articles on your site are connected. Google uses such signals to rank your website higher.

Strategic placement of internal links would increase the readership of your site. To make it a habit to link your new posts to your older content, you can place links on your checklist.

Outbound links

You may also mention services and products provided by other companies in your post. It is a good idea to create outbound links to direct your readers to extra resources. Google will notice the number of outbound links on your site and consider it while raking your website.

Backlinks

Another effective strategy is to receive incoming links to your content, called backlinks. This step is more difficult than the previous ones. Nevertheless, your Google ranking will improve significantly if you manage to convince influencers or reputable bloggers to link to one of your specific content.

Be creative in how you reach out to other bloggers. You may offer to guest post on other blogs. You may also interview influencers so that they invite their followers to check it out. Soon all these efforts will generate some quality backlinks to your website.

7- The importance of community or it takes a village

Another way to increase your digital visibility is to participate in online communities like smaller groups on Redditt, Facebook, YouTube, or LinkedIn that have users interested in specific topics. Post or Comment on these groups, build your reputation, and share a link to your content when suitable.

People ask their questions online all the time. Question and Answer forums are a great way to reach the target audience. If you can, provide answers on these platforms as detailed as possible. Your answers can be the starting point of traffic to your blog for a long time. Remember just linking to your blog may backfire.

You can also make your own online group and build passionate followers around your blog. Be proactive and responsive in your group. Eventually, as your community grows, links from users’ social media will increase traffic to your blog.

As you are building your own group, the most important part is to make users return to your blog. One effective strategy is to let users subscribe to your blog. Social media profile is widespread yet limited in the number of followers.

The better tool is email lists. Through a well-established list, you can regularly send updates to your blog, newsletters, and more. Design an easy way for your users to subscribe to your RSS feed.

You can also create social media profiles on major platforms to direct traffic to your blog. An active, constantly updating social media account is time-consuming if managed manually.

8- Everybody hangs out on social media

We normally use major social media platforms multiple times throughout the day. Focusing on Facebook and Twitter will drive more traffic to your blog.

Posting across a wide range of media platforms can significantly increase traffic to your site. Smaller platforms may be suitable for niche content. Lifestyle blogs or professional groups on LinkedIn could connect you to more engaging users.

You can benefit from social media in many ways. You can interact with influencers on social media. Provide commentary on their products and start a conversation with them. Contribute to their discussion. Ask for their advice.

If you approach influencers correctly, they will soon promote your content back.

To increase the number of appearances on social media you can frequently post your content online. Tweeting about your older posts may revive them briefly. A better way is to automate sharing your content using tools such as Buffer or Revive Old Posts.

Another way to improve your site visits using social media is through social proof.

You can create social proof for your blog using:

• User feedback and comments
• Number of site visits
• Testimonials and reviews

Posting content is only part of being active on social media. You can set up alerts to monitor trends. When the proper answer users’ questions and link them to your articles.

Also, remind your readers to share your blog on social platforms by embedding share bottoms on your blog page.

9- Promoting and having fun

Depending on the type of your blog, you can occasionally host sponsored content. It can increase the visibility of your blog in some cases.

Be creative in promoting specific blog posts via fun events. You can even provide some lucky users with prizes.

Add your blog address to your email signature, your bio, and anywhere else you think is suitable.

When designing your site, keep in mind that simplicity and functionality are the top priorities means you do not want to overwhelm or confuse your users with tons of features and crowded themes.

Make sure that your web pages load fast. Website speed and load times are critical to Google rankings. Also, make sure your blog is optimized for phones and tablets.

10- Last but not least

Make your blog a fun activity. Readers would pick on your mood and remember we at Lyla marketing are always by your side to help!